Who Pays · Amsterdam

Someone is about to ask you who pays.Know the answer by lunchtime.

How health is paid for, in plain words. One morning. No background needed.

Book the BriefingWhich is right for you?

Next Briefing: Friday 27 November, 9:30

Why Who Pays exists

Everyone uses healthcare. Almost nobody knows who pays for it.

The regulator asks: is it safe? The payer asks: is it worth it?

Approval is not access. Most people learn that too late.

The four doors

Every product passes four doors. The third one pays.

Most people only know the first.

Door one

The regulator

Is it safe? Does it do what it claims?

Door two

The assessor

Is it better than what already exists?

Door three

The payer

Is it worth the money? Can we afford it?

Door four

Prescriber and patient

Will they use it on a busy Tuesday?

See the doors in thirteen countries
Who sits at the table

People new to how health is paid for.

No question is too basic. That is the point.

Builders
Founders and first hires at small and growing health companies.
Switchers
Consultants, product people, marketers and lawyers moving into health.
Clinicians
Nurses, doctors, pharmacists and researchers moving to industry.
Investors
Angels, analysts and accelerator teams new to health.
The curious
Policy, communications and journalism.
Sending your team or your cohort? For teams
Ways in

Which is right for you?

Start with a morning. Go as deep as you need.

One morning

Briefing

Best if you
want the whole system in one morning.
Price
€495 per seat
Next
Fri 27 Nov
Format
One morning at our table
Time
3 hours, 9:30 to 12:30
Your product
Not needed
You leave with
A printed map and twelve plain words
Where
Sarphatistraat 14, Amsterdam
Book a seatLearn more about the Briefing
Your product

Private Session

Best if you
have a product and a question from your board.
Price
€1,500 · team of four €2,900
Next
You choose
Format
One to one, or one team of up to four
Time
3 hours, on a date you choose
Your product
The whole point
You leave with
Your own map, on paper
Where
Sarphatistraat 14, Amsterdam
Request a sessionLearn more about the Private Session
Three mornings

Programme

Best if you
will build the case yourself.
Price
€1,250 per seat
Next
Fri 22 Jan
Format
Three Friday mornings in a row
Time
3 × 3 hours, 9:30 to 12:30
Your product
Welcome, or borrow a case
You leave with
Your product mapped from start to payment
Where
Sarphatistraat 14, Amsterdam
ApplyLearn more about the Programme
At your office

In-house

Best if you
need a whole team to speak the same language.
Price
Half day €2,200 · full day from €3,500
Next
You choose
Format
At your office
Time
Half a day, or 9:00 to 17:00
Your product
Mapped together in the full day
You leave with
One map for the whole team
Where
Your office. Travel in the Netherlands and Belgium included
Ask for a dateLearn more about In-house

Prices excl. 21% VAT. Paying yourself: Briefing €598.95, Programme €1,512.50, incl. VAT. Four Briefing seats for a cohort: €1,600.

The Map. Thirteen health systems, four models, in plain words. Free.

Open the Map

Hugo
ZanelliBelgian. Based in Amsterdam.

  • The bedsideNurse, psychiatric nurse
  • The research groupUCLouvain, Brussels
  • The global teamSanofi, Germany
  • The country negotiationDanone
  • The listening roomTherapist, own practice
Your host

He has sat on every side of the table.

Nurse, then public-health research at UCLouvain, then market access at Sanofi and Danone. Today a therapist with his own practice in Amsterdam, which is why he explains without making anyone feel slow.

More about your host
Where

One table, by the Amstel.

Sarphatistraat 141017 WS Amsterdam · Open in Maps (opens in a new tab)

A business house by the Amstel, a few minutes from Weesperplein metro. A private room and a door that closes.

Briefings
Fri 27 Nov 2026Fri 11 Dec 2026Fri 15 Jan 2027
Programme
From Fri 22 Jan 2027
Time
9:30–12:30, coffee included
Seats
Eight at most
Language
English

Approval is not access.

Come with a question. Leave with the map.

Book the BriefingOpen the Map